Highlights from the 2006 RAW Survey - Chapter 4

Chapter 4. Experiences, Beliefs, and Preferences Concerning RAW Imaging Technology

Respondents were asked how much they agreed or disagreed with 18 statements about RAW file conversion/editing software, RAW file conversion/editing workflow, and possible future decisions or choices they might make related to RAW imaging technology.

Perceptions concerning RAW File Conversion/Editing Software

Perceptions about RAW File Conversion/Editing Workflow

Perceptions concerning Future Choices or Decisions about RAW Imaging Technology

It is difficult to over-state the potential importance of this result. There are very few features that camera manufacturers could focus on that would be as likely to affect the future purchasing decisions of customers as the decision to market a professional grade camera that would produce RAW files in an open, standardized format.

Perspectives on Overall RAW Imaging Technology

Respondents were asked about their agreement or disagreement with four general statements about RAW imaging technology.

Respondents have exceptionally strong opinions on this topic. Camera makers that do not recognize and take account of these perceptions are at significant potential risk that their customers may decide to make future equipment purchases from firms that share their views and values concerning the information stored in RAW image files.